Your Patient Experience is Everything.

Your patients deserve the best — so show them the best. With dental concierge training that is focused on elevating your poise with a dedication to service, you can ensure your patient experience is truly distinguished.

Whether they are new to their role or have decades of experience, each of your team members will gain the insight to treat patients with respect and high-quality service. Your entire team will learn the most important aspects to concierge dentistry, including:

  • Placing your patients’ needs first
  • Actively listening to your patients’ concerns and interests
  • Acting with your patients’ goals at hand at all times
  • Building meaningful, lasting relationships
  • Allowing patients to feel respected, relaxed, and cared for

You will impress your patients and boost their retention after they see the commitment and dedication from you and your team. Schedule a Strategy Session with Dana today to bring concierge dentistry training to your practice.


We're Here to Help.

Contact our office today to schedule your complimentary 60 minute consultation. Not sure what problems in your practice are a priority? No worries! We can prioritize your needs and put together a customized action plan that works for you AND with you!

Your Patients Deserve a Concierge Experience.

Your dental team will quickly develop the skills they need to improve your profitability, develop powerful communication, and boost your patient retention. By implementing systems and protocols through training that is personalized for your unique goals, you can push toward practice growth together as a team.

Develop Clear Systems, Protocols and Solutions

Enhance the everyday efforts of your team by incorporating proven systems, flawless customer service, and ethical practice values.

Become a Problem Solver

You will learn to spot leaks in your overhead, negotiate insurance fees with confidence, and fill your schedule with ideal, loyal patients.

Here's What You Can Expect:


Complimentary Discovery Call

You will have a 60 minute call with Dana to dig down and determine what your ultimate goals are and a clear picture as to next steps to get you started on achieving your success.


In-Office Evaluation As Needed

Coming into the practice allows us to see the office in action - what works well and what can be improved - firsthand. This allows us to best determine the actions needed to effect change in your practice. Our goal is your office running smoothly!


Create an Action Plan

After meeting with Dana, a collaborative customized plan based on your needs is created with you, your team and your budget in mind.

Build the Front Office of Your Dreams

At the Dental Concierge Institute, your front office associates will learn powerful tactics to improve their productivity and their customer service. Our empowered coaching can boost your patient retention and allow your front office to fill your schedule easily and effectively.


See What Clients Just Like You Are Saying

Working with Dana was the best decision I  made for my office.  She listened to my frustrations and helped to get my team, not just the front office, on a plan for improvement that is creating a more productive and efficient workplace.  The team is happier and the systems implemented make the day easier to work and schedule changes don't interrupt the entire day any more.  I highly recommend working with Dana! 

 -Dr. Christie S.

Attention dental practice owners who want to do better: this review is for you!  Dental coach Dana Russell has helped take my practice to the next level through accountability, setting proper expectations, systems, and extraordinary customer service.  Dana has helped me achieve my goals of creating an exceptional patient experience, practice growth, and better work/life balance.  I am grateful to be working with a coach that is relatable for my team while having a patient-centered approach.  I highly recommend Dana Russell for your practice, team, and patients!

-Dr. Ryan

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