Dental Coach | Turn Interest into Appointments

Marketing plays a vital role in attracting new business. Cleverly designed mailers and strong online SEO strategies can put your practice name in front of hundreds of potential patients. Glowing reviews and testimonials tell website visitors that you provide quality care and have a friendly team. However, when it comes to driving new business, marketing – even great marketing – is only part of the story. No matter how effective your campaign, one of the biggest factors in gaining new patients is scheduling.

Many dentists find it difficult to think about their practice as a business. It is likely that you chose dentistry due to a passion for service and healing, not bookkeeping or sales. Yet nearly any successful retailer will say that the only way to gain business is to give customers what they want, when they want it.

What do your prospective patients want? Convenience, first and foremost.

Consider this: patients have lives of their own. Many work outside the home, many have children. Most working people have limited time off, and may have to schedule their time carefully to leave room for the chance of illness or emergency. Many jobs dole out time off slowly over the course of weeks. Others restrict employees from missing any work at all during certain times of year.

Does your office offer any same-day scheduling? Do you have next-day scheduling? Shift workers may not know what hours and days they will be working more than a few days in advance. In addition, patients who are experiencing pain are unlikely to wait longer than 24-48 hours for an appointment before trying somewhere else.

Do you have office hours covering mornings, evenings, and Saturdays? Patients do not always have the luxury of choosing their shifts or days off. Parents may be reluctant to have their child miss school for an appointment. If you do not have openings during the times that are needed, potential patients will find an office with more flexible hours.

No matter how impressive your practice appears, patients will look elsewhere for an appointment if you are unable to work with their scheduling needs.

Making the changes to provide better scheduling flexibility will take time and may require an investment in your practice. You may want to consider adding an associate or hygienist to help cover additional time. Talk to your dental CPA about what options will best suit your practice needs, as well as the needs of your community.

Dental Coach | The Impact of Ignoring Negative Reviews

Finding a bad review of your business can feel like your world is turned upside down. Some business owners may choose the approach of dismissing the negative feedback and blaming the customer or client. When ignored, negative reviews can have a detrimental impact on your business. Here’s how:

You Will Lose Clients

Customers and clients will not want to be treated disrespectfully. They want their voices heard and to be valued as an individual. If you ignore negative reviews, you are essentially telling both the reviewer and prospective leads that you don’t care about what they have to say. The clients that do complain are ones that feel passionately enough about your business to voice their concerns. If you don’t validate those concerns, expect them to take their business elsewhere.

Missing a Chance to Learn

Mistakes present an opportunity for business leaders to learn. It’s even better when a client presents those mistakes clearly. This will allow you to learn why the mistake happened and how to fix it so it doesn’t happen in the future. If you ignore the feedback from the client, you will not know what the mistake was and it may happen again. Negative reviews offer a chance to learn and grow your business, if you ignore them you miss that opportunity.

No Response Speaks Volumes

Potential clients that are looking at your online profile will see that a bad review is being ignored. If that were to happen, you could lose out on their business and any referrals they might make in the future because they don’t think you care about your clients. This applies to current clients that keep track of your businesses reviews.

Running Out of Excuses

Due to the nature of reviews being public, once a client writes one, everyone can see it. This creates a lasting list of negative occurrences for your business that can be referenced by others. Address poor reviews when possible. Show the client or customer that you care about their thoughts. While it may not win them back, it may be the perfect set up to capture future loyal clients who see your thoughtful and personal response.

Great reviews are not the only ones that can help improve your business. Bad reviews present an opportunity to learn from them and grow your business. If you choose to ignore poor reviews, the consequences could be disastrous. Not only could you lose current clients, but negative reviews could impact the decisions of future clients looking at your business. When you see a negative review, take a step back and see what you can learn from the experience. Address their concerns, and make an effort to change your business to create positive experiences in the future.

Contact our team for a consultation today.

Dental Coach | Promoting Change

Change is scary. Change forces us out of our comfort zones and into the unknown, often into situations outside our control. We are afraid of change because we are afraid that this new challenge might make us look foolish, feel less capable, or even fail.

Change is also necessary. It is impossible to grow your practice, increase your service offerings, or stay competitive without change. Dentistry is a dynamic field, with new technologies and creative techniques being explored continuously. It is critical to be open to exploring these changes and to implementing the ones that will best improve your practice.

Unfortunately, one of the realities you may face is that your most loyal and long-term team members may be the ones who are most resistant to accepting these changes in your practice.

Over time, people tend to develop routines to perform their tasks. On one hand, this can be beneficial, as it can ensure consistency in job performance and can simplify the training of new employees. Often, these team members take pride in mastering the routine of their position and equate this with mastery of their role in the practice.

On the other hand, routines can lead to complacency, which can be devastating for your practice. Complacency can cause team members to “go through the motions,” putting less thought and effort into their routine, and may make their work become sloppy over time. A complacent employee is unwilling to change their routine to embrace the new ideas, methods, or technologies that you need to better serve your patients and grow your business. A complacent employee can even harm team morale and slow the adoption of the changes you seek to implement.

How do you protect your office from complacency and promote change as a part of your practice?

First, create an atmosphere of change. Start small, but design a series of changes to be implemented over the next few weeks or months in your practice. Make the idea of change something that is a normal and accepted part of your routine. This will make bigger changes easier to implement when the time comes.

Second, talk to your team. Make sure every team member understands the changes you want to implement, your reasons for making the changes, and your expectations of their compliance. Be open to answering questions, but do not allow “that’s not how we’ve always done things” to be a reason to slow or avoid changes.

Finally, make your team and yourself accountable for the changes. Track that your changes are in place and that every team member is on board. Meet with your team and discuss the outcomes of the change and how everyone feels about the change. Celebrate victories and strategize improvements. When your team is able to own the change and its outcome, it will be easier to implement the next and to suggest new ideas for future change.

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We're Here to Help.

Contact our office today to schedule your complimentary 30 minute consultation. Not sure what problems in your practice are a priority? No worries! We can prioritize your needs and put together a customized action plan that works for you AND with you!

Your Patients Deserve a Concierge Experience.

Your dental team will quickly develop the skills they need to improve your profitability, develop powerful communication, and boost your patient retention. By implementing systems and protocols through training that is personalized for your unique goals, you can push toward practice growth together as a team.

Develop Clear Systems, Protocols and Solutions

Enhance the everyday efforts of your team by incorporating proven systems, flawless customer service, and ethical practice values.

Become a Problem Solver

You will learn to spot leaks in your overhead, negotiate insurance fees with confidence, and fill your schedule with ideal, loyal patients.

Here's What You Can Expect:

one

Complimentary Strategy Session

You will have a 60 minute call with Dana to dig down and determine what your ultimate goals are and a clear picture as to next steps to get you started on achieving your success.

two

In-Office Evaluation

Coming into the practice allows us to see the office in action - what works well and what can be improved - firsthand. This allows us to best determine the actions needed to effect change in your practice. Our goal is your office running smoothly!

three

Create an Action Plan

After meeting with Dana, a collaborative customized plan based on your needs is created with you, your team and your budget in mind.

Build the Front Office of Your Dreams

At the Dental Concierge Institute, your front office associates will learn powerful tactics to improve their productivity and their customer service. Our empowered coaching can boost your patient retention and allow your front office to fill your schedule easily and effectively.

bodylogo
quote

See What Clients Just Like You Are Saying

Working with Dana was the best decision I  made for my office.  She listened to my frustrations and helped to get my team, not just the front office, on a plan for improvement that is creating a more productive and efficient workplace.  The team is happier and the systems implemented make the day easier to work and schedule changes don't interrupt the entire day any more.  I highly recommend working with Dana! 

 -Dr. Christie S.

 

Dental Coach | Turn Interest into Appointments

January 18, 2019

Marketing plays a vital role in attracting new business. Cleverly designed mailers and strong online SEO strategies can put your practice name in front of hundreds of potential patients. Glowing reviews and testimonials tell website visitors that you provide quality […]

Read More ››

Dental Coach | The Impact of Ignoring Negative Reviews

January 16, 2019

Finding a bad review of your business can feel like your world is turned upside down. Some business owners may choose the approach of dismissing the negative feedback and blaming the customer or client. When ignored, negative reviews can have […]

Read More ››
Dlogo

We're Here to Help.

Contact our office today to schedule your complimentary 30 minute consultation. Not sure what problems in your practice are a priority? No worries! We can prioritize your needs and put together a customized action plan that works for you AND with you!

Your Patients Deserve a Concierge Experience.

Your dental team will quickly develop the skills they need to improve your profitability, develop powerful communication, and boost your patient retention. By implementing systems and protocols through training that is personalized for your unique goals, you can push toward practice growth together as a team.

Develop Clear Systems, Protocols and Solutions

Enhance the everyday efforts of your team by incorporating proven systems, flawless customer service, and ethical practice values.

Become a Problem Solver

You will learn to spot leaks in your overhead, negotiate insurance fees with confidence, and fill your schedule with ideal, loyal patients.

Here's What You Can Expect:

one

Complimentary Strategy Session

You will have a 60 minute call with Dana to dig down and determine what your ultimate goals are and a clear picture as to next steps to get you started on achieving your success.

two

In-Office Evaluation

Coming into the practice allows us to see the office in action - what works well and what can be improved - firsthand. This allows us to best determine the actions needed to effect change in your practice. Our goal is your office running smoothly!

three

Create an Action Plan

After meeting with Dana, a collaborative customized plan based on your needs is created with you, your team and your budget in mind.

Build the Front Office of Your Dreams

At the Dental Concierge Institute, your front office associates will learn powerful tactics to improve their productivity and their customer service. Our empowered coaching can boost your patient retention and allow your front office to fill your schedule easily and effectively.

bodylogo
quote

See What Clients Just Like You Are Saying

Working with Dana was the best decision I  made for my office.  She listened to my frustrations and helped to get my team, not just the front office, on a plan for improvement that is creating a more productive and efficient workplace.  The team is happier and the systems implemented make the day easier to work and schedule changes don't interrupt the entire day any more.  I highly recommend working with Dana! 

 -Dr. Christie S.

 

Dental Coach | Turn Interest into Appointments

January 18, 2019

Marketing plays a vital role in attracting new business. Cleverly designed mailers and strong online SEO strategies can put your practice name in front of hundreds of potential patients. Glowing reviews and testimonials tell website visitors that you provide quality […]

Read More ››

Dental Coach | The Impact of Ignoring Negative Reviews

January 16, 2019

Finding a bad review of your business can feel like your world is turned upside down. Some business owners may choose the approach of dismissing the negative feedback and blaming the customer or client. When ignored, negative reviews can have […]

Read More ››